If your business is located in Toronto, and you’re looking for someone to provide online marketing and build you a website, you certainly have a wide range of agencies both large and small to choose from.
However, when it comes to Toronto based website design and development, it’s very important to minimize risk and maximize return by choosing the Toronto Website Design company that’s right for you.
To help you do so, here are a few questions to ask:
Is the Toronto Website company an online marketing company, and do they have a marketing background?
Recently, lots of mainstream advertising agencies have branched into online marketing. While some of these traditional agencies are adopting well, many aren’t. Online marketing and promotion is often still seen as being second rate to TV, print and radio. Make sure you choose a Toronto-based company with online marketing background.
Is the Toronto Website Design Company experienced in social media?
Make sure that the Toronto website design company you choose understands and utilizes social media. Social media tools such as Twitter and Facebook can provide your business with an incredibly cost effective and popular way to market your products and/or services. However, it’s very important to make sure that the Toronto Website Design company you choose knows what they are talking about and can provide recommendations regarding best practice. Once you’ve annoyed your users in this space, it’s very hard to get them back!
Does this Toronto Website Design Company understand information architecture and usability?
Good web design goes far beyond impressive graphics and having a polished online brochure. It’s all about how users behave and interact online and understanding this is crucial. Make sure that the Toronto Website Design company you choose is experienced in designing effective web interfaces. Have a look at some of their work and determine for yourself whether or not you believe it to be easy to use as well as pleasing.
Does this Toronto Website Design Company understand SEO?
Ask the web design Toronto Company how they will ensure that people find your website online. Do they understand and practice Search Engine Optimization and Search Engine Marketing? Do they have in house resources that can provide these services, and have they done so before? Ask to see examples and some real statistics of how this Toronto Website Design company has improved search rankings for other clients.
Find out how this Toronto Website Design Company works with its clients?
Does this Toronto Website Design company have systems in place to make sure that everything is communicated properly to you so you’ll always know where you stand? How will they work with you on an ongoing basis? At STUDENT WORK, for instance, we make great use of online technologies to expertly and efficiently manage each of our accounts, and we also utilize tools such as Skype to maximize efficiency and avoid travel time for our clients. Since we are based in Toronto we’re always prepared to come to your GTA office rather than asking that you come to us.
At STUDENT WORK, we believe we meet all of these criteria! And we’re always happy to have a chat about how we can help you, even if it’s just to provide advice and steer you in the right direction. So if you’re looking for a Toronto Website Design and development company, why not get in touch?